Conversion Rate Optimization (CRO)

All your hard-earned traffic is wasted effort if it doesn't convert.

And when your funnel is watertight, you will:

ROI doesn’t come from paid ads, social media, or SEO. It comes from making the sale.

If there’s a chasm between your traffic and conversion numbers, CRO closes it. That’s why Power Digital makes CRO a top priority in your overall marketing strategy – even if it’s not within scope.

From landing page copy to call-to-actions, we craft a smooth and persuasive customer experience that stops leads from leaking out of your funnel.

  • Eliminate Customer Apathy
  • See Undeniable ROI
  • Optimize Marketing Efforts

Obliterate the divide between traffic and revenue with CRO processes proven to work.

Our approach to CRO takes your entire sales funnel into consideration and doesn’t stop until you see significant ROI.

  • Heatmap Analysis

In-depth data analysis that pinpoints the holes in your funnel.

  • Tested CRO Strategies

Proven onsite fixes from copy to design to CTAs and more.

  • Experimentation And Tweaks

Continuous A/B and multivariate testing that drives better results with each iteration.

Here are the steps we take to turn apathetic visitors into voracious buyers:


Before a contract is ever signed, we pop the hood on your business with a detailed audit. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious growth.


After we’ve painted a picture of current obstacles and missed opportunities, we craft a roadmap of solutions to reach your goals. 

Your strategy is customized across digital marketing channels for a full, holistic approach.


Now it’s time to buckle in and start executing.

You’ll be kept up to speed on our progress as well as results during monthly, weekly, and day-to-day meetings and check-ins.

Results, Rinse, Repeat

The first foundational changes set the stage for future A/B testing.  

While you enjoy the increased cash flow, we start tweaking and testing to find new ways to make it torrential.